Use AI to Make Your Website More Useful
October 12, 2026 · 5 claims
Kamil Banc advises using AI to improve existing website pages rather than generating new articles. The article outlines Google's quality criteria—effort, originality, skill, and accuracy—as practical checks for making content genuinely useful to customers.
Google's Four Quality Checks
Google's content guidance gives quality raters four things to check: effort, originality, skill, and accuracy.
AI Sounds Fine, Says Little
AI can produce a page that sounds fine but says very little about your actual work.
Checks Are Not Guarantees
Google's content guidance is useful as a check but does not guarantee ranking higher.
Pages Should Drive Decisions
Website pages should help a customer understand what to do next or decide.
Plain-English Rater Criteria
Quality raters evaluate whether content shows the work, adds knowledge, is understandable, and accurate.