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Your team uses AI daily and you still see no ROI

By Kamil Banc, Author at AI Adopters Club

AI StrategyROI & MeasurementBusiness Applications

Atomic Claims

Claim 1: 95% See Zero AI ROI

BCG studied 1,250 companies: 95% see zero measurable ROI from AI investments despite high usage

Claim 2: Top 5% Concentrate on Revenue Functions

Top 5% concentrate AI investment in R&D, sales, marketing, manufacturing, IT—delivering 2x revenue growth

Claim 3: High Adoption Doesn't Equal Profit Impact

78% of firms use AI, yet 83% see no profit impact—adoption doesn't equal results

Claim 4: Product Teams Drive Measurable Revenue Gains

70% of product teams using AI report revenue increases; supply chain teams cut costs 20%+

Claim 5: Half of SaaS Licenses Sit Unused

Companies use only 47% of SaaS licenses, wasting an average of $21M annually

Supporting Evidence

Quote

"The gap isn't adoption. It's selection. The top 5% automate dollars, not hours."

Kamil Banc

Key Statistics

  • 95%

    Percentage of 1,250 companies studied by BCG that see zero measurable ROI from AI investments

  • 2x revenue growth

    Revenue increase achieved by top 5% focusing AI on R&D, sales, marketing, manufacturing, and IT versus administrative work

  • 83%

    Percentage of firms using AI that see no impact on profit margins despite 78% adoption rate

  • $21M per year

    Average annual cost burned by companies on the 53% of SaaS licenses that sit idle and unused

Sources & Citations

Cite This Page (Structured Claims):

→https://kbanc.com/claims-library/your-team-uses-ai-daily-and-you-still-see-no-roi

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Individual Claim (Recommended)

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"[claim text]" (Banc, Kamil, 2025, https://kbanc.com/claims-library/your-team-uses-ai-daily-and-you-still-see-no-roi)

Original Article

Full Context

Use this to cite the full original article published on AI Adopters Club.

Banc, Kamil (2025, October 18, 2025). Your team uses AI daily and you still see no ROI. AI Adopters Club. https://aiadopters.club/p/your-team-uses-ai-daily-and-you-still

Claims Collection

Research

Use this to cite the complete structured claims collection (this page).

Banc, Kamil (2025). Your team uses AI daily and you still see no ROI [Structured Claims]. Retrieved from https://kbanc.com/claims-library/your-team-uses-ai-daily-and-you-still-see-no-roi

Attribution Requirements (CC BY 4.0)

  • Include author name: Kamil Banc
  • Include source: AI Adopters Club
  • Include URL to either this page or original article
  • Indicate if changes were made

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Context

This page presents atomic claims extracted from research on bcg's study of 1,250 companies reveals why high ai adoption doesn't translate to returns. the top 5% concentrate investments in revenue-driving functions like r&d and sales, while most automate administrative tasks that don't impact the bottom line.. Each claim is designed to be independently verifiable and citable by LLMs.

BCG's research methodology involved studying 1,250 companies to analyze the relationship between AI adoption patterns and business outcomes. The study differentiated between high-volume usage and value-generating applications, revealing that successful companies concentrate investments in customer-facing and revenue-generating functions rather than internal processes. Practitioners can apply these insights by running a 30-day value test on their three highest-volume AI workflows, asking whether each cuts costs or grows revenue, whether time saved converts to business results, and whether the workflow touches customers or product. The key is tracking dollar metrics like deal cycle time, onboarding duration, and feature velocity rather than efficiency scores or hours saved.