---
title: "Use AI to Make Your Website More Useful"
description: "5 source-backed AI claims from Use AI to Make Your Website More Useful, with key statistics, context, and the original AI Adopters Club source."
url: "https://kbanc.com/claims-library/use-ai-to-make-your-website-more-useful"
source: "https://aiadopters.club/p/use-ai-to-make-your-website-more"
date: "2026-10-12"
topics: ["strategy", "implementation"]
generated: "2026-10-13"
---

# Use AI to Make Your Website More Useful

By Kamil Banc | October 12, 2026

## Claims

1. **Google's Four Quality Checks** (source summary): Google's content guidance gives quality raters four things to check: effort, originality, skill, and accuracy.
2. **AI Sounds Fine, Says Little** (direct quote): AI can produce a page that sounds fine but says very little about your actual work.
3. **Checks Are Not Guarantees** (source summary): Google's content guidance is useful as a check but does not guarantee ranking higher.
4. **Pages Should Drive Decisions** (Kamil's interpretation): Website pages should help a customer understand what to do next or decide.
5. **Plain-English Rater Criteria** (source summary): Quality raters evaluate whether content shows the work, adds knowledge, is understandable, and accurate.

## Evidence

### Quote
> "AI can produce a page that sounds fine but says very little about your actual work." - Kamil Banc

### Key Statistics
- **4**: Number of qualities Google's human quality raters check: effort, originality, skill, and accuracy
- **4**: Plain-English actions Kamil Banc maps to those checks: show the work, add what you know, make it easy to understand, and check the facts
- **7**: Shares of the article as of its October 12, 2026 publication date on Substack

## Context
The article grounds its advice in Google's published guidance for creating helpful, people-first content, which describes how human quality raters assess effort, originality, skill, and accuracy. Kamil Banc translates these rater criteria into practitioner actions: show your work, add genuine knowledge, make content easy to understand, and verify facts. He explicitly cautions that meeting these checks is a useful discipline rather than a guarantee of higher search rankings. The recommended workflow starts with auditing existing pages for customer decision-making value before generating any new AI content, since AI output can sound polished while conveying little substantive information about the business.

## Source
- Original: [Use AI to Make Your Website More Useful](https://aiadopters.club/p/use-ai-to-make-your-website-more)
- Cite: kbanc.com/claims-library/use-ai-to-make-your-website-more-useful

## Primary Evidence
- [content guidance](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) (developers.google.com; supports claims 1, 3, 5)