Claims Library Entry
Use AI to Make Your Website More Useful
Kamil Banc advises using AI to improve existing website pages rather than generating new articles. The article outlines Google's quality criteria—effort, originality, skill, and accuracy—as practical checks for making content genuinely useful to customers.
Published October 12, 2026 by Kamil Banc
Lead claim
Audit your existing website pages before asking AI to write new content that says nothing.
Atomic Claims
What this article supports
Copy individual claims as needed.
Claim 1 · Source summary
Google's Four Quality Checks
Google's content guidance gives quality raters four things to check: effort, originality, skill, and accuracy.
Claim 2 · Direct quote
AI Sounds Fine, Says Little
AI can produce a page that sounds fine but says very little about your actual work.
Claim 3 · Source summary
Checks Are Not Guarantees
Google's content guidance is useful as a check but does not guarantee ranking higher.
Claim 4 · Kamil's interpretation
Pages Should Drive Decisions
Website pages should help a customer understand what to do next or decide.
Claim 5 · Source summary
Plain-English Rater Criteria
Quality raters evaluate whether content shows the work, adds knowledge, is understandable, and accurate.
Evidence
Context behind the claims
Quote
"AI can produce a page that sounds fine but says very little about your actual work."
Key statistics
4
Number of qualities Google's human quality raters check: effort, originality, skill, and accuracy
4
Plain-English actions Kamil Banc maps to those checks: show the work, add what you know, make it easy to understand, and check the facts
7
Shares of the article as of its October 12, 2026 publication date on Substack
Supporting context
The article grounds its advice in Google's published guidance for creating helpful, people-first content, which describes how human quality raters assess effort, originality, skill, and accuracy. Kamil Banc translates these rater criteria into practitioner actions: show your work, add genuine knowledge, make content easy to understand, and verify facts. He explicitly cautions that meeting these checks is a useful discipline rather than a guarantee of higher search rankings. The recommended workflow starts with auditing existing pages for customer decision-making value before generating any new AI content, since AI output can sound polished while conveying little substantive information about the business.
How to Cite
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Individual Claim
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"[claim text]" (Banc, Kamil, 2026, https://kbanc.com/claims-library/use-ai-to-make-your-website-more-useful)Original Article
Use this when you want to cite the full newsletter article at AI Adopters Club rather than the structured claims page.
Banc, Kamil (2026, October 12, 2026). Use AI to Make Your Website More Useful. AI Adopters Club. https://aiadopters.club/p/use-ai-to-make-your-website-moreClaims Collection
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Banc, Kamil (2026). Use AI to Make Your Website More Useful [Structured Claims]. Retrieved from https://kbanc.com/claims-library/use-ai-to-make-your-website-more-usefulAttribution Requirements
- Include the author name: Kamil Banc.
- Include the source: AI Adopters Club or the structured claims page.
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