{
  "slug": "use-ai-to-make-your-website-more-useful",
  "title": "Use AI to Make Your Website More Useful",
  "date": "2026-10-12",
  "featuredClaim": "Audit your existing website pages before asking AI to write new content that says nothing.",
  "description": "Kamil Banc advises using AI to improve existing website pages rather than generating new articles. The article outlines Google's quality criteria—effort, originality, skill, and accuracy—as practical checks for making content genuinely useful to customers.",
  "keyPoints": [
    "Before asking AI to write new content, evaluate whether existing website pages help customers decide or take action",
    "AI can produce content that sounds fine but says little about your actual work",
    "Google's quality raters check for effort, originality, skill, and accuracy",
    "These checks are useful guidelines but not a guarantee of higher rankings"
  ],
  "topics": [
    {
      "id": "strategy",
      "slug": "ai-strategy",
      "label": "AI Strategy",
      "description": "Strategic planning and implementation approaches for AI adoption"
    },
    {
      "id": "implementation",
      "slug": "ai-implementation",
      "label": "Implementation",
      "description": "Hands-on implementation techniques and frameworks"
    }
  ],
  "claims": [
    "Google's content guidance gives quality raters four things to check: effort, originality, skill, and accuracy.",
    "AI can produce a page that sounds fine but says very little about your actual work.",
    "Google's content guidance is useful as a check but does not guarantee ranking higher.",
    "Website pages should help a customer understand what to do next or decide.",
    "Quality raters evaluate whether content shows the work, adds knowledge, is understandable, and accurate."
  ],
  "claimTitles": [
    "Google's Four Quality Checks",
    "AI Sounds Fine, Says Little",
    "Checks Are Not Guarantees",
    "Pages Should Drive Decisions",
    "Plain-English Rater Criteria"
  ],
  "originalUrl": "https://aiadopters.club/p/use-ai-to-make-your-website-more",
  "claimProvenance": [
    "source-summary",
    "direct-quote",
    "source-summary",
    "author-interpretation",
    "source-summary"
  ],
  "primarySources": [
    {
      "title": "content guidance",
      "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
      "publisher": "developers.google.com",
      "claimIndices": [
        1,
        3,
        5
      ]
    }
  ],
  "quote": "AI can produce a page that sounds fine but says very little about your actual work.",
  "keyStatistics": [
    {
      "stat": "4",
      "context": "Number of qualities Google's human quality raters check: effort, originality, skill, and accuracy"
    },
    {
      "stat": "4",
      "context": "Plain-English actions Kamil Banc maps to those checks: show the work, add what you know, make it easy to understand, and check the facts"
    },
    {
      "stat": "7",
      "context": "Shares of the article as of its October 12, 2026 publication date on Substack"
    }
  ],
  "supportingContext": "The article grounds its advice in Google's published guidance for creating helpful, people-first content, which describes how human quality raters assess effort, originality, skill, and accuracy. Kamil Banc translates these rater criteria into practitioner actions: show your work, add genuine knowledge, make content easy to understand, and verify facts. He explicitly cautions that meeting these checks is a useful discipline rather than a guarantee of higher search rankings. The recommended workflow starts with auditing existing pages for customer decision-making value before generating any new AI content, since AI output can sound polished while conveying little substantive information about the business.",
  "canonicalUrl": "https://kbanc.com/claims-library/use-ai-to-make-your-website-more-useful",
  "markdownUrl": "https://kbanc.com/md/claims-library/use-ai-to-make-your-website-more-useful.md",
  "jsonUrl": "https://kbanc.com/api/claims/use-ai-to-make-your-website-more-useful.json",
  "source": {
    "publisher": "AI Adopters Club",
    "title": "Use AI to Make Your Website More Useful",
    "url": "https://aiadopters.club/p/use-ai-to-make-your-website-more"
  }
}